001 / about >>>
We built the tool we wished
the boss already had.
Decisionlore exists because every growing Singapore SME hits the same wall: the owner becomes the single point of failure for knowledge the whole team needs. We built a way to capture that knowledge properly, and a way to keep it current.
002 / the problem >>>
The same three problems, at every firm we've looked at.
The owner is the bottleneck
The same questions land on the boss's desk again and again: pricing exceptions, client-fit calls, how a particular clause gets handled. Every interruption is a decision the business already knows how to make, asked out loud because nobody wrote it down anywhere staff can reach.
New hires take too long to become productive
SOP documents exist, but nobody reads a 40-page PDF to answer one question. Institutional know-how lives in the owner's head and in scattered documents, not in a place a new hire can query in the moment they need it.
The knowledge walks out the door
When a senior staff member or the owner steps away, the judgment calls (how they actually think, decide, and want things handled) leave with them. Nothing captures it before it's gone.
003 / the philosophy >>>
Boss judgment should be
capturable.
Most tools either dump documents into a search box, or bolt a generic chatbot onto your website. Neither one learns how you actually decide things. We built Decisionlore around a different bet: that a structured workshop plus a weekly correction loop can turn a founder's judgment into something the whole team can query.
Capture judgment, not just documents
A structured boss-interview workshop extracts SOPs, decision principles, and tone-of-voice examples, not a document dump into a chatbot. It's built to hold how you decide, not just what's written down.
The weekly review loop
The owner reviews what the bot told the team and corrects the bad answers. Static tools stay static. This one sharpens every week it's used.
Pay for the brain, not the seat count
Pricing is built around usage of the brain (answers, documents, workshops), not a per-seat tax that punishes you for adding staff. The whole point is more people asking it more questions.
Not just another chatbot
A generic assistant doesn't know your do-not-say rules, doesn't cite your source documents, and doesn't escalate when it's unsure. This is scoped to your business, cited to your documents, and accountable to you.
004 / who it's for >>>
For the Singapore firms that live in judgment calls.
10 to 50 staff
Built for the size where the owner still knows every client and every decision by name, but has stopped being able to answer every question personally.
Professional services first
Consulting, accounting, law, agencies, recruitment: firms whose product is judgment, and whose staff need to reproduce that judgment consistently.
Singapore SMEs
Hosted in Singapore, PDPA-aligned by design, priced for SME budgets, not enterprise procurement cycles.
005 / trust & data >>>
Your business runs on this.
It shouldn't leak.
Decisionlore is hosted in Singapore and built PDPA-aligned from the ground up. Every tenant's data is isolated at the database layer, so your documents, decisions, and conversations stay inside your own tenant.
read the full security & compliance page>>>what that means >>>
- +hosted in the Singapore region
- +PDPA-aligned: export and deletion on request
- +tenant isolation enforced at the database, not just the app
- +audit log on every meaningful action
- +we don't train models on your data, ever
006 / who's behind it >>>
Freemansland Consultancy Pte. Ltd.
Decisionlore is built and operated by Freemansland Consultancy Pte. Ltd., a Singapore-based company. No founding myth to tell, and no team page of headshots: this is a tool built by an operating company that kept running into the same pattern across the SMEs it worked with: the owner as the single point of failure for institutional knowledge. Decisionlore is the tool that pattern demanded.
Questions about the company, the product, or a pilot? nick@freemansland.co
007 / faq >>>
Common questions about Decisionlore.
What is key person risk in a Singapore SME?
It's the risk that a business's ability to operate depends on one or two people, usually the owner or a senior staff member, holding the judgment calls (pricing exceptions, client-fit decisions, how a clause actually gets handled) only in their head. If that person is out sick, on leave, or leaves the company, the business loses the ability to make those calls consistently. Decisionlore exists specifically to capture that judgment into a system the rest of the team can query.
Does this help with succession planning and knowledge transfer?
It addresses the knowledge half of it, not the whole of succession planning. The structured boss-interview workshop captures decision principles, SOP judgment, and tone of voice before a senior person leaves, so that knowledge doesn't walk out the door with them. It isn't a substitute for a formal succession or HR plan, but it's a concrete way to make sure the judgment behind that plan is actually written down and queryable.
How is this different from just writing SOPs in a wiki?
A wiki holds what's written down. It doesn't hold why a decision gets made a certain way, or the exceptions an experienced owner makes without thinking about it. Decisionlore's workshop is built to capture that judgment specifically, as decision principles and tone-of-voice examples, not just document text, so the system can answer the way the owner actually would, not just recite a policy.
See how it works
for your firm.
14-day pilot. 90 minutes of your time. We run the workshop, and you keep the result, even if you don't subscribe.